In recognition of the huge impact that business-to-business (B2B) marketing has had in the advertising industry over the years, the Association of National Advertisers (ANA) has chosen veteran B2B marketer Gary Slack as its first B2B Hall of Fame inductee, the ANA announced today.
The inaugural B2B Hall of Fame honor pays tribute to marketing professionals from all sides of the industry that have made significant contributions to the B2B sector while also serving as advocates of the industry.
“This is a significant and exciting step forward for the ANA since our acquisition of the Business Marketing Association (BMA) in 2014. "It illustrates our strong belief in the power and importance of B2B marketing, and I can think of no other industry professional more deserving of this inaugural honor than Gary Slack," said ANA president and CEO Bob Liodice.
Slack is the founder and CEO of the Chicago-based marketing firm Slack and Company which is recognized as one of the premiere B2B agencies in both branding and demand generation.
“We have so much more to do to advance the profession of B2B marketing, and I expect to keep doing my part for many more years to come, said Slack. “I’m very grateful to the BMA Advisory Board for this wonderful honor.” Slack has also received the BMA’s G.D. Crain, Jr., Award in 2014 and BMA/Chicago’s Proud Award in 2012.
Gary Slack also served from 2011–15 as a BMA board member and vice president of professional development, and from 2009–15 as organizer of the association’s annual global conference. During that time, he helped increase conference attendance from 125 in 2009 to 1,000 in 2015, drawn from nearly 500 companies from 26 states and 12 nations. He also twice served as president of the Chicago chapter of BMA, from 2001–03 and again from 2008–09.
Slack’s selection was decided by the BMA Advisory Board, which will also determine all future Hall of Fame members. He will be inducted at a ceremony during the ANA/BMA16: Masters of B2B Marketing Conference on Wednesday, June 1.