Bynder strengthens marketing software for healthcare companies with HIPAA compliancy
Full cycle marketing and branding solution, Bynder, recently became HIPAA compliant to deliver secure marketing software for healthcare companies. Requiring organizations to handle protected health information, the Health Insurance Portability and Accountability Act (HIPAA), is a certification that sets the standard for protecting sensitive patient data. Bynder achieved HIPAA compliancy status through a recent Coalfire assessment. Healthcare companies can now benefit from enhanced security through this cloud-based marketing solution.
In recent years, the digitalization of pharma and healthcare information has driven the healthcare industry to adapt. Not only do marketing campaigns need to be digital and scalable, online channels are also gaining in popularity. Facebook groups, online medical journals and condition-specific community websites have made it easier for patients to seek health information and support.
Jami Rahman, senior solutions architect U.S. at Bynder said “At Bynder we understand the importance of data security, especially for our clients who work in highly regulated industries. For our clients in the pharmaceutical and healthcare industry, ensuring all of their vendors and software meet every compliance and regulatory requirements is imperative.”
Michael Gaspar, program manager, social media, HIMSS Media said “Branding across all industries is evolving as the consumer consciousness heightens. In healthcare specifically, I think brands are going to start telling stories on how technology is enriching lives and healthcare delivery as opposed to pitching the shiny new features of their smartwatches, pills, wearables and management systems.”
With the industry shifting towards digital engagement, healthcare companies are seeing the need to invest in full-cycle marketing technology solutions that streamline the journey from content creation to distribution in order to engage consumers at the right moment.
Bynder is a marketing and branding SaaS solution company based in Amsterdam with clients including KLM, TomTom, Puma, Spotify and Logitech.
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