Daily deals website Groupon is hoping to re-enter the public’s consciousness with a playful TV ad spot celebrating the difference between the ‘Haves’ and the ‘Have Dones’.
The multi-million-dollar push centres on the important role experiences play in people’s lives and how Groupon can help them save on things to see, do, try and buy.
In the ad, viewers are introduced to two distinct groups, the ‘Haves’ who fill their mansions with extravagant things and the ‘Have Dones’ who enrich their lives with amazing experiences.
“We want to help people own the experiences that make life great, and that starts with the thousands of amazing things to do in and around their neighbourhoods,” explained Groupon chief marketing officer, Vinayak Hedge. “We’re proud of the daily role we play in our customers’ lives by connecting them with something that’s been scientifically proven to make them happier.”
Created by Groupon’s newly appointed agency of record O’Keefe Reinhard & Paul (OKRP), the campaign will run in 15 and 30-second formats across the US.
Nick Paul, president at OKRP, commented: “We know there is strong equity in deals, and that’s something Groupon has long been known for by its customers. But today, experiences are what really matter to consumers and Groupon excels at connecting them with local places and people that create real and memorable moments. We saw that as something unique and ownable to Groupon.
Agency: O’Keefe Reinhard & Paul
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