StubHub expands to 47 markets with acquisition of Ticketbis
StubHub, the events ticket marketplace, has continued its global push with the acquisition of Ticketbis, an international concern with a presence in 47 countries. It follows up and accelerates the eBay-owned company’s initial expansion into Mexico in May 2016, Germany in September 2015 and the UK in March 2012. Terms of the deal were not disclosed.
“The acquisition of Ticketbis will enable us to significantly scale StubHub's international footprint," said Devin Wenig, president and CEO of eBay Inc. "eBay's global presence will help StubHub acquire new customers as it expands into markets outside of the U.S. This deal reaffirms our commitment to investing in StubHub and helping fuel its momentum.”
The new geography for StubHub, with the acquisition, will include greater reach in Latin America and Europe and expansion into Asia Pacific. According to the company, StubHub is the global ticket marketplace leader, as measured by volume of transactions and international reach.
“StubHub’s extensive assets will add tremendous value for ticketing patrons and sellers worldwide, especially as we continue our expansion into nascent markets,” said Ander Michelena, co-founder of Ticketbis. “Together, the StubHub and Ticketbis marketplaces represent tremendous value and opportunity for fans around the world to experience the events they love, whenever and wherever they are. We are thrilled to be a part of the eBay family, and we look forward to continuing our innovation in ticketing as part of the StubHub brand.”
Recently, the company made some high-profile moves, including the appointment of internet marketing veteran Charlie Davies as international marketing manager and being the first to take advantage of the new ad patch on NBA uniforms, in partnership with the Philadelphia 76ers. Additionally, the San Jose, California-based company is investing in virtual reality and other technologies to further enhance the fan experience.