Rachel Mercer returns to Deutsch to take on role of digital strategy director


By Minda Smiley, Reporter

May 24, 2016 | 2 min read

Deutsch has appointed Rachel Mercer to serve as vice president-digital strategy director, the latest in a string of hires at the agency's New York City office as it aims to build out its leadership team.

rachel mercer

She replaces Scott Lindenbaum, who is transferring to the agency’s LA shop and will serve as senior vice president-director of digital strategy, products and platforms.

This isn’t Mercer’s first stint at Deutsch. She left her role as senior strategist of digital and invention at the agency’s LA office two years ago to take on the role of senior strategist at London innovation studio Made by Many. Most recently, she served as strategy and innovation director at The Upside, also a studio in London.

In her new role, she will be tasked with helping Deutsch grow its digital, social and innovation strategy, working with clients including Sherwin-Williams and PNC Bank. She will report to the chief strategy officer Andrew Dawson, who joined the agency in March.

Of her appointment, Dawson commented: “Rachel’s talent was so immediate, my first thought was, I wish she started yesterday. She has diverse strategic experience, ranging from innovation consulting work to both digital and traditional strategy, as well as being a genuinely multifaceted thinker, collaborator and leader.”

Throughout her career, Mercer has also held roles at Tumblr and CP+B. She was also once named one of Business Insider’s "30 Most Creative People in Advertising Under 30" in 2014.


More from Deutsch

View all


Industry insights

View all
Add your own content +