Eurosport looks to reshape its sports broadcasting with launch of virtual reality app

Eurosport has launched its own virtual reality app as the broadcaster looks to differentiate its coverage from rivals and to offer viewers a unique perspective on its sports coverage.

The Eurosport VR app launches ahead of this year’s coverage of Roland Garros and will feature daily highlights of the best matches, including ‘Shots of the Day’, and exclusive behind the scenes footage in VR.

Building on its earlier work with 360-degree cameras with Bode Miller at last winter’s Alpine Skiing World Cup Eurosport will also offer tennis fans a 360-degree on-court view of exclusive player interviews.

Beyond Roland Garros the VR app will be used across its other sports broadcasts to provide unique perspectives and behind the scenes footage using the technology.

Peter Hutton, Eurosport chief executive, said: “We continually strive to deliver new and exciting ways for fans to immerse themselves in world-class sport. Using innovative production technologies, the Eurosport VR app will transport fans right to the heart of the action and bring them closer than ever to their heroes.

“There was an amazing reaction to our first VR video featuring Bode Miller and we can’t wait for fans to experience tennis in VR, many for the very first time.”

The Eurosport VR app is available on iOS, Android and can be used with Oculus Rift, Samsung Gear VR and Google Cardboard.

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