Copacino+Fujikado adds Seattle ad vet to leadership role

Seattle-based independent Copacino+Fujikado has hired former Publicis Seattle CEO Scott Foreman as managing director. He will oversee the agency’s day-to-day operations, including new business, account management, media and production. Foreman, who spent 15 years at Publicis Seattle and is considered the driving force of the agency’s relationship with T-Mobile, will report directly to agency co-founder Betti Fujikado.

“Scott’s reputation in the industry, particularly in Seattle, precedes him and we’re thrilled to add him to the leadership roster here at Copacino+Fujikado,” said Fujikado. “It’s rare that you find someone who checks off all the boxes but also, at the end of the day, is a warm, genuine, enjoyable person. It’s a huge win for us to add Scott to the team.”

Added Jim Copacino, co-founder and executive creative director: “We were very fortunate to find the right person after a long search. We have no doubt Scott will help us continue to deliver smart, creative work for our clients and broaden our reach regionally and nationally.”

Prior to Publicis, Foreman briefly managed operations for Gamers.com, a portal for gaming enthusiasts that was launched in the early 2000s. He started his career at Foote, Cone & Belding, working on the Mazda and AT&T Wireless business.

“I’m excited to join one of the leading independent agencies in Seattle,” said Foreman. “Betti and Jim have built a company with great chemistry, contagious energy and exciting clients. I look forward to building on their legacy of sharing great ideas with good people and continuing to shape the future of the agency.”

Copacino+Fujikado recently won brand responsibilities for Holland America Cruise Lines and counts Ste. Michelle Wine Estates and other iconic Seattle brands, such as the Seattle Mariners, as part of its roster.

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