Tex-Mex brand Chiquitos is leveraging Snapchat by launching a virtual cocktail bar to encourage footfall at its outlets.
Creating buzz around its frozen cocktail menu, the brand has adopted Snapchat to bring millennials to its doorstep, launching the Snapbar with the hashtag #SayFreeze.
Emma Humphrey, Chiquito marketing manager, said: “The significant growth of Snapchat within our target market has led us to further innovate socially.
“We are meeting our guests on a platform where they are most engaged and entertained, therefore bringing the brand to life on a new social level’."
At the Snapbar, Chiquito fans will be able to discover the menu, win prizes, tune into live cocktail making sessions and take part in influencer parties.