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Aspiring musicians can now audition for the X Factor via Facebook Live


By Rebecca Stewart, Trends Editor

May 24, 2016 | 2 min read

In a global first, The X Factor is set to use Facebook Live to give hopefuls the opportunity to audition on social media.

x factor facebook live

Joining the likes of BuzzFeed and IGM, ITV is the latest media brand to jump on the real-time bandwagon, with its flagship show inviting would-be stars to share a song via Facebook's live video service.

The initiative was revealed by newly reinstated X Factor host Dermot O'Leary today (24 May) live, with the presenter telling potential contestants to sign up before 27 May to be in with a chance of competing.

If singers impress X Factor producers with their vocals they could be put forward for the judges’ auditions in June.

Mark Brittan, global head of commercial at Syco Entertainment, said: “We are hugely excited to work with Facebook to make auditioning easier than ever before.

"Facebook Live is a brand new platform for us and we have high hopes that it will prove invaluable in unearthing new talent.”

The most watched video on Facebook Live is currently a video of a woman wearing a Chewbacca mask, sitting on 48 million views and counting.

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