VCCP snaps up San Francisco’s MUH-TAY-ZIK | HOF-FER to be the ‘challenger network for challenger brands’

VCCP has acquired San Francisco agency MUH-TAY-ZIK | HOF-FER in a bid to widen its global footprint.

Looking to “form an international challenger network”, the agency will be paired with challenger brands with help from VCCP’s wider network.

The purchase helps give VCCP, which has offices in London, Berlin, Madrid, Prague, Sydney and soon New York, leverage in the US.

Adrian Coleman, co-founder and chief executive of VCCP, said: “This is a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious, challenger brands all over the world. This deal will give us the global reach and opportunity to achieve that.”

John Matejczyk, co-founder and executive creative director at MUH-TAY-ZIK | HOF-FER, added: “When we met VCCP, we just genuinely liked them.

“We wanted to hang out with them, share visions of the future, push each other to do the best work possible, and make ambitious plans together for the brands we work on. We share a deep desire to unleash creativity, in all its forms, on business problems and opportunities.”

MUH-TAY-ZIK | HOF-FER current clients AAA, Audi, method, Netflix, OXO, and SoFi will now sit alongside the likes of MW Motorrad, Molson Coors, and easyJet, from the roster of VCCP.

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