Thomas Cook Airlines has utilised an expressive cat in a video designed to entertain and inform viewers about its newly refurbished fleet.
The films feature 10 distinctive cats all hitting home the comfort on offer from the airline and its sister airline, Condor, as part of the #CatsOnAPlane campaign.
The first Catch-created ad shows a contemptible cat mellow its views on air travel. It will roll out in the UK and Germany to inform viewers that they “deserve better” when going on holiday.
The campaign will run across Twitter, Facebook and Instagram and involve a series of short videos showing felines put the airline through its paces.
Tom Morey, senior group marketing manager at Thomas Cook Airlines, said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”
Sam Chatwin, Catch creative director, added: "Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they're fearless and you can't ask for more than that in a client."