eBay Advertising has appointed Rob Bassett to the role of head of UK and EU multinational advertising as the company looks to align its senior figures across Europe.
In his new role Bassett, who is currently head of UK sales, will work closely with the business’ senior figures across Europe to help drive innovation in its advertising.
Bassett joined eBay Advertising in 2009 as head of sales strategy, and has over 20 years’ experience in sales management.
In his role as head of UK sales Bassett spearheaded the roll-out of eBay Advertising’s successful advanced targeting offering. The product suite harnesses insights from the publisher’s 19 million monthly UK users to introduce a new level of “hyper relevance” to campaigns and open the door to predictive targeting.
Bassett’s move is part of a wider reshuffle which also sees Phuong Nguyen, who previously led eBay Advertising’s UK business, take on a broader remit as director of EU advertising strategy, product and operations.
The company has also appointed Jean-Baptiste Goux, who has grown the publisher’s programmatic offering in the UK to account for the majority of advertising impressions sold, to head of EU business operations and technology across EMEA.
Bassett said: “In the last three years, as the industry has embraced automation, we’ve grown the business significantly, introducing new products that are helping brands be more useful and relevant to audiences with a shopping mind-set, who are in a shopping environment. I’m looking forward to strengthening our role as advertising innovator in the years to come.”
Phuong Nguyen added: “Rob has been a valued member of the organisation for many years now, and I know he has the vision and ability to take our business to the next stage of its growth, as part of a more aligned European advertising team.”