By Gillian West | Social media manager

May 23, 2016 | 2 min read

Ogilvy’s new content-led campaign for Hellmann’s – Finding Grilltopia – has tickled the tastebuds of The Drum readers to be crowned Creative Work of the Week.

Taking viewers on a global adventure, the campaign aims to reinforce that Hellmann’s and barbecues go together like fire and food.

Fronted by YouTube star and grilling fanatic, DJ BBQ, the original four-part series sees the host convince grilling sceptics, including renowned food critic Giles Coren, that food cooked over fire is the future.

To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up and vote for your favourite. You can also keep up-to-date with all the latest advertising, design and creative launches from around the globe on our Creative Works homepage where you can also vote for Creative Work of the Week and Creative Work of the Month.

Executive Creative Director: Andre Laurentino

Creative Director: Johnny Watters, Angus George

Art Director: Chris Chance

Copywriter: Lewis Bish

Additional Credits: Managing Director: Stephane Orhan

Business Director: Alex Canthal

Account Manager: Carmen Vicente Soto

Planning Director: Brian Jensen

TV Producer: Ben Catford, Ruth Darsow

Production Agency: It Drew Itself

Director: Prokopi Constantinou, Jake Churchill

Media Agency: PHD/ Mindshare

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