The Drum Awards Festival - Official Deadline

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By Jon Rittenberg, Contributor

May 20, 2016 | 2 min read

At its upfront presentation on Wednesday morning, truTV pulled a card from its own deck and used in-house investigative-comedian Adam Conover, of hit show Adam Ruins Everything, to debunk the “TV is dead” notion.

Conover, who began his career as a web-creator, noted that in his decade of producing digital content he was able to amass over 26 million digital views, but only 2,000 followers. However, Conover says that once he moved to TV, all of that changed. “When we took the innovation and real-time response of digital and added the passionate fan-base of TV, something truly incredible happened” (alluding to his newfound popularity and critical acclaim). “None of my friends from high school ever said “congratulations, you’re on BuzzFeed.”

Conover pointed to TV’s reach as the essential component to building a lasting brand, using a Reese’s allegory to describe the digital-TV symbiosis: “when you combine digital (chocolate) with the reach of TV (peanut butter), that’s where the magic happens.”

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