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People on the move: Hires and departures at Tumblr, Dazed, Bauer Media and more


By Rebecca Stewart, Trends Editor

May 20, 2016 | 7 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Tatiana Simonian


Effective immediately, Yahoo-owned Tumblr has appointed Tatiana Simonian as head of marketing partnerships. She will be based in Los Angeles and lead the Tumblr team responsible for developing partnerships and integrations with entertainment and media brands. She will report to Tumblr chief marketing officer Stephanie Dolgins.

Prior to her role at Tumblr, Simonian was vice-president of branded music for Nielsen Entertainment and, earlier, inaugural head of Twitter Music. She has additionally held roles at Disney and Hot Topic, where she created multi-platform activations for music film and product initiatives.

Bauer Media

Bauer Media has promoted Liz Martin to commercial marketing director, working across its multi-platform portfolio of media brands.

Martin will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences.

Martin is currently publisher on Bauer Media’s music, film and maturity markets. She has been instrumental in recent innovations such as the launch of Empire Live – a three-day immersive movie and entertainment event. She will begin her new role on 23 May.


Dazed Media’s chief commercial officer Will Hayward has left the company after 11 months to join Joe Media as its first ever chief executive, the company has confirmed.

Joe Media is the UK’s new male-focused digital publisher. Hayward will be responsible for leading the company’s two UK offices, in London and Manchester, and will oversee all aspects of the business from editorial and commercial to business operations, as well as helping to grow the publisher’s in-house branded content division, MADE by Joe Media.

Dazed Media, then Dazed Group appointed Hayward as chief commercial officer in June 2015, a role newly created for Hayward. He formerly served as vice president of Europe at Buzzfeed in an 18-month stint. Prior to this he worked at a variety of other media businesses including The Economist and Dow Jones.


Snapchat has hired former senior account manager at Good Relations Stacey Edwards as campaign coordinator.

She reports to head of creative strategy Will Scougal and is the latest in a string of hires at its London office.

Edwards has held similar roles across the media industry, including stints at AnaloggFolk, JPMH and Centaur Media’s now defunct New Media Age.


Tatler has announced that it has appointed executive editor Sarah Ball as digital editor, with the new appointee set to take up the position at the title's London office on 23 May.

Ball is currently executive editor of, the US version of GQ’s website, and during her tenure has doubled its audience, having held the title of senior editor on US version of its print magazine, and deputy editor of before this.


Advertising agency Bartle Bogle Hegarty (BBH) has appointed Adam Arnold to take over as managing director of BBH London following the departure of Mel Exon, who left for the role of group chief executive at Sunshine.

Arnold, who joined BBH as a graduate trainee in 2000, is currently the chief executive of BBH's branding and venturing division, Zag, and is expected to lead the division alongside his new role.

Neil Munn, now BBH global chief executive, founded Zag in 2006 and brought Arnold on board to help create new brands and products for unmet consumer needs.


Media agency MEC has promoted Kathryn Saxon to the newly created role of head of research as it looks to offer its clients more in depth insights to direct strategies.

Saxon, previously MEC's research group consulting director, has been with MEC for ten years having joined as a consultant before rising to group director with a seat on MEC’s digital strategy board.

Recently Saxon led the roll out of MEC’s Webtrack product and GroupM’s new insight and planning resource, ‘LIVE Panel’ across the UK and also merged the research and social insight teams into a combined unit to deliver a centralised insight hub to meet the agency’s strategic thinking and measurement briefs.

Total Media

Total Media has hired Will Hanmer-Lloyd from Blue 449 to the newly created role of behavioural planner in a move that will see the agency begin to plan campaigns for clients based on behavioural economics, neuroscience and ethnology insights.

Hanmer-Lloyd will train and upskill staff across the agency on how to use these principles.

His hire comes as marketers become more open to investing in neuroscience to inform media planning. Vice-chairman of Ogilvy Group Rory Sutherland has been one such advocate of the strategy and Hanmer-Lloyd will lean on what he gleaned during his time working with Sutherland during his IPA presidency to deliver his behavioural economics agenda.


Iris has appointed David Prideaux as joint executive creative director for its UK office. He will work alongside Joint executive creative director Andy Taylor in leading and inspiring Iris' 100-strong creative team in its London HQ, and report into Shaun Mcilrath, the network's chief creative officer.

Before joining Iris, Prideaux spent the last eight years at Publicis where he was executive creative director of Publicis Chemistry, Publicis Modem and Publicis Dialog.

Prideaux will be working closely with Mcilrath and the creative directors at the agency to continue to develop ideas for its UK clients, including Barclaycard and Samsung.


London-based strategic communications agency Verbalisation has appointed three key executives to its leadership team.

Toby Green joins as global client services director from Adam & Eve DDB and Mark Leigh joins as chief strategy officer from Leo Burnett Worldwide. Elina Hedman joins as head of digital having run her own Shoreditch-based tech start-up for the past five years.

Green has worked at some of London’s top creative agencies including AMV.BBDO, RKCR/Y&R and Beattie McGuinness Bungay, while Leigh has led agencies and global accounts for three of the top six global agency holding groups. Swedish-born Hedman is known for running digital and mobile assignments as well as developing award-winning tech products and services for blue-chip clients including Audi, ASOS, Tesco, Microsoft and Nationwide.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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