Ben Maher has left Mashable after a two-year stint with the publisher, most recently heading up its EMEA operations, to join JCDecaux as sales and partnership director.
Reporting to the out-of-home advertising company’s co-chief executive Spencer Berwin, Maher (pictured left) has been brought in to strengthen the company’s relationships and partnerships with clients and agencies.
“With digital being my passion, I’m excited to be joining JCDecaux which is transforming and innovating by the day,” said Maher.
“Out-of-Home advertising is a powerful and impactful medium and the only medium currently benefiting from digital disruption, so it’s the perfect time for me to get stuck in with the market leader.”
JCDecaux has invested heavily in digitising its network of OOH sites, including the roll out of 1,000 digital screens in anticipation of 50 per cent of its UK advertising revenues to be come from digital.
Elsewhere at the organisation, Dallas Wiles (pictured right) – who has worked at JCDecaux UK for 17 years across every sales division – has been promoted from his most current role as director of trading to commercial director.