Market Research

Google patents ‘sticky’ solution to driverless car collisions

By John Glenday | Reporter

May 20, 2016 | 2 min read

Google has applied some innovative thinking on how to minimise the risk of death and injury to pedestrians coming into contact with its putative fleet of driverless cars by patenting ‘sticky technology’ which it claims can reduce collision impacts.

The adhesive layer is applied to the front bonnet of vehicles with the intention affixing victims in place at the first point of contact instead of bouncing back off onto the road at risk of further injury.

Google, Driverless cars, sticky bonnet

In its patent application Google described the glue-like material thusly: “The adhesive coating on the front portion of the vehicle may be activated on contact and will be able to adhere to the pedestrian nearly instantaneously.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Acting as a last line of defence in the event of catastrophic mechanical or software failures the Heath Robinson-esque solution isn’t going to do anything to prevent damage from the initial impact but may lessen the odds of secondary injury.

Whether the idea ever makes it into reality alongside crumpling bonnets and airbags remains to be seen however.

Market Research

More from Market Research

View all


Industry insights

View all
Add your own content +