To launch the new Volkswagen Golf GTI in Argentina, DDB Latina has created a clever campaign for the automaker that shows just how far the car can go in a matter of three seconds.
After installing a high-speed camera into the backseat of a Golf GTI, DDB Latina enlisted the help of a “professional pilot” to zoom the car past an elaborate 100-meter set that the agency created, which featured a number of different settings including a nightclub entrance, city street and factory.
In a matter of three seconds the car was able to whiz past the set and capture its journey on film, resulting in what the agency is calling the “fastest commercial ever” as well as the “first spot shot from a GTI.”
The idea behind the campaign is to show that “three segundos es mucho tiempo para un Golf GTI,” or “three seconds is plenty of time for a Golf GTI.” In a 10-second teaser video (above), viewers can watch the footage that the Golf GTI captured. At the end of the short clip, viewers are prompted to watch the film in slow-motion at miraloencamaralenta.com.
In the slow-motion version, which is more than two minutes long, viewers can take a closer, more nuanced look at the all of the different scenarios and settings that the car passed by on its short drive, while another film gives viewers a ‘behind-the-scenes’ look at how the commercial was made.
See the slow-motion and 'Making Of' videos below:
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela. Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creative Team: Mariona Ardebol. Pablo Alvarez Mata
AV Chief of Production: Claudio Migliardo
AV Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Director: Seba Sanchez y Sebastián Caporelli
DOP: Mex Ledesma
Art Director: Uki Damico / Rodrigo Salari
Executive Producer: Mariano Echarri
Producer: Ariel Rosman/ Connie Naso
Editor: Emiliano Fardaus
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires