Adidas looks to eclipse rivals at Euro 2016 with bold new chrome football boots
With Euro 2016 just three weeks away sports brands are unveiling the football boots which will be seen by millions around the world and Adidas is attempting to eclipsed its rivals with the Mercury Pack, three chrome coloured football boots.
The new range has been unveiled in the #FirstNeverFollows campaign and consists of the ACE, X and Messi boot and will be worn by star names on the Adidas roster including Gareth Bale, Paul Pogba and Leo Messi.
To coincide with the release of the Mercury Pack Adidas has shot a new film with Juventus star Paul Pogba, Arsenal midfielder Mesut Özil and Barcelona forward Luis Suárez showcasing their skillset with the new football boots.
The chrome designs have been inspired by the trophies which the players will chase this summer at Euro 2016 and Copa America.
As has come to be the norm in the industry each boot is marketed around the skill set of Adidas’ top ambassadors. The X16+ Purechaos is has been designed to deliver traction and stability for high-speed movements and features red colouring. It will be worn by Real Madrid and Wales international Gareth Bale who is renowned for his explosive pace.
The Ace 16+ Purecontrol has green throughout and offers a surface intended to assist in control of the ball and will be worn by home nation star of Euro 2016, Paul Pogba.
The boot which is likely to attract the most attention though is the one which will be worn by the world’s best player, Lionel Messi. It features some blue colouring and has been built to facilitate Messi’s qualities of speed and agility.
Discussing the new boots Adidas vice president of design, Sam Handy, said: "Every player dreams about lifting trophies and creating a legacy for themselves. We wanted to create a range of boots that pays homage to that dream; that desire and ambition to be the best and to be first, not second.”
Until now Puma’s pink and yellow boots, unveiled in its Play Loud campaign, promised to be the most ostentatious football boots at Euro 2016, however rival Adidas may have eclipsed them with its new range that will be on display for the first time at the Champions League final on 28 May.