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By Tony Connelly, Sports Marketing Reporter

May 19, 2016 | 2 min read

Hyundai has announced its plans to stage a fan zone in London’s King Cross for Euro 2016 where football fans will have the chance to experience games through new immersive technology.

The 45,000 capacity Hyundai FanDome will be free to all and offers viewers the opportunity to experience this summer’s tournament in France through a world-first live reactive 360-degree audio-visual experience.

A system of giant screens will surround the entire interior of the dome, enclosing fans in what Hyundai is marketing as ‘Football Heaven’.

The screens will react in real time to events happening in the game with everything from goals scored, red and yellow cards, penalty shootouts and national anthems triggering a unique audio-visual response inside the dome.

As one of the official sponsors of Euro 2016 Hyundai has recruited actor and former Wales international player Vinnie Jones, who will inject his personality into the experience.

In addition to this the South Korea-owned company is also offering fans inside the dome the chance to win one of three pairs of tickets to the final in Paris, with each winner receiving hospitality, accommodation and travel costs alongside their tickets.

Tony Whitehorn, Hyundai Motor UK’s president and chief executive, said: “We are thrilled to be able to put fans first and share their passion for the sport by creating this innovative and truly unique football experience. We hope that for those who can’t get to France, this will be the best place to experience the matches.

The Hyundai FanDome will broadcast 45 matches from the first Group Stage match on Friday 10 June to the final, to be held on Sunday 10 July. Tickets for the FanDome must be purchased in advanced via Ticketmaster.

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