Daniel Craig has finally handed in his badge and his gun as secret agent James Bond, leaving a vacancy in the Double O programme.
Craig who has played Bond on screen for over a decade has finally called it a day and the news quickly spread on social media on Thursday morning (19 May).
Brands with a golden eye could see there was opportunity to put their mascots and brands up for the role of Bond using the #NextBond hashtag.
The news understandably had social media shaken and stirred and in need of a stiff drink but bringing a quantum of solace to fans is the fact the franchise lives to die another day with the likes of Tom Hiddlestone, Idris Elba and Aidan Turner in the running to replace Craig.
Below are some of the best (and worst) tweets brands had to offer, I mean, what do you ex-Spectre?
— E4 (@E4Tweets) May 19, 2016
We've got the #NextBond for you...
The name's Bortles, Blake Bortles.
From Jacksonville With Love. pic.twitter.com/xvLY5CV1dO
— NFL UK (@NFLUK) May 19, 2016
— CBeebies Grown-Ups (@CBeebiesHQ) May 19, 2016
— HARIBO UK (@OfficialHARIBO) May 19, 2016
Imagining Kanye West as the next Bond now that Daniel Craig is officially out... pic.twitter.com/KMWC3dhKYo
— 4Music (@4Music) May 19, 2016
— BBC Three (@bbcthree) May 19, 2016
— Ann Summers (@AnnSummers) May 19, 2016
— Coral (@Coral) May 19, 2016
— Foxy Bingo (@foxybingo) May 19, 2016
For a look at how the Bond brand is strengthening with age, check out the views of Adrian Burton, an executive creative director at Lambie Nairn, here.