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Euronews revamps to modernise branding

International news channel Euronews has rolled out a revamp of its branding to reflect a more modern outlook across its regions.

Created by Lambie Nairn the new look, which includes a new logo and colour pallette, aims to make Euronews more recognisable both on and off screen.

The agency has also built core applications including idents, news openers, bespoke magazine identities, a promo toolkit and ad bumpers, and also collaborated closely with composer, David Lowe, to develop the channel’s audio identity.

Grégory Samak, broadcast and programme marketing director, Euronews, said: “This new brand concept clearly demonstrates its understanding of the report and the need to update the channel to reach new audiences. It has delivered a dynamic identity that will help Euronews maintain its position as the most-viewed news channel in Europe.”

The new branding rolled out this week across Euronews' regions, which includes 13 editions in Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian.

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