The Drum Awards Festival - Official Deadline

-d -h -min -sec


By Minda Smiley, Reporter

May 19, 2016 | 3 min read

In an effort to show viewers why sometimes the most exciting moments in life are the ones that make us sweat the most (and subsequently plug its deodorant), Dove has rolled out a heartwarming short film about a woman who decides to buck gender roles and propose to her boyfriend.

In a three-minute film called ‘Amazing Moments,’ a 22-year old German woman named Louisa tells the story of how her teenage boy band crush ended up becoming her fiancé.

She explains how when she was 12 years old, she stumbled across a poster of a boy band singer wearing eyeliner and sporting a Mohawk. She liked him so much that she bought the poster and put it right above her bed.

Nearly ten years later, she moved to LA and got to talking to one her neighbors, Rob. When she asked him how he knew German, he explained that he used to be in a boy band in Germany.

“At that moment, it kind of clicked,” she says in the film. “I just thought to myself, ‘oh my God, I was totally in love with you when I was like 12.’”

After the two began dating, Louisa decided that she wanted to propose to him in the same place where they first met.

“Traditionally the guy asks the girl, you know? But I never really follow traditions. And I hope he is going to be okay with it,” she says.

After she proposes and he says yes, the two embrace before Dove ends the film with the message: “Sometimes the moments that make us sweat are the most amazing moments of all.”

The video was created by Ogilvy & Mather London and directed by Peyton Wilson from production company O Positive.


Agency Producer: Andy Roberts

Copywriter: Katie Green

Art Director: Keeley Ashdown

Creative Director: Maureen Shirreff

Global Creative Director: Andre Laurentino

Global Managing Partner: Alice Hunter

Global Business Director: Anneliese St. Amour

Global Account Director: Stephanie Elliott

Global Account Manager: Hannah Gage

Global Account Executive: Rachel Jeffery

Production Co.: O Positive

Director: Peyton Wilson

Executive Producer: Ralph Laucella, Marc Grill

Producer: Grayson Bithell

DP: David Lanzenberg

Editorial Co: Umlaut Films

Editor: Jessica Congdon

Editorial Executive Producer: Gina Locurcio

Post Facility: MPC London/MYC

Flame Artist: Alex Lovejoy

Color Artist: Adrian Seery

Post Producer: Dafydd Upsdell

Studio: Clearcut Sound Studio

Sound Engineer: Chris Wigglesworth


More from Dove

View all