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DNA Seattle Alaska Airlines

DNA Seattle creates, hires for newly created talent and culture position


By Doug Zanger, Americas Editor

May 19, 2016 | 2 min read

Seattle-based independent DNA has announced the creation of a new position, director of talent and culture, and hired Charlene Short to lead the new effort. Effectively, the move is designed to help the agency attract and retain talent. As the agency continues its growth arc, Short will be tasked with filling open positions, onboarding new hires, creating training and development programs and generally supporting DNA’s overall culture.

“There is nothing more important today than building a distinctive culture that supports our organization by helping employees understand our vision for growth and their pathways to success,” noted Alan Brown, CEO of DNA whose clients include Alaska Airlines, PEMCO Insurance, BECU, Group Health Cooperative, Puget Sound Energy, Golden 1 Credit Union, and Tommy Bahama.

“Charlene is the ideal person to help us with this mission, having worked here in the past and understanding from her own experiences, how important it is for our agency to have employees who are engaged and valued.”

Short is making her return to the 18 year-old DNA after spending three years at other agencies and companies, including her most recent stop as managing director of New York-based Kids Ad Agency, where she helped build the luxury fashion and beauty-centric startup shop.

“When Alan asked me to return to the agency in a new role that reported to him, I knew that he was investing in DNA’s future, and I knew I wanted to be part of that story and its success,” said Short.

DNA Seattle Alaska Airlines

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