Kellogg’s is providing an insight into Olympians’ morning routines in the latest instalment of its Great Stars Olympic campaign staring Team GB gymnast Louis Smith.
As part of its Rio 2016 sponsorship Kellogg’s is encouraging viewers to share their morning routines using the #GreatStarts hashtag to be in with a chance of winning tickets to Rio.
London 2012 silver medalist, Louis Smith, stars in a new ad showing how he starts his day which involves him walking down the stairs on his hands, somersaulting onto the sofa before embarking on pommel horse practice and press ups on the counter.
Smith finishes off his start to the morning by doing the splits across his kitchen counters while eating a bowl of Corn Flakes.
The 27-year-old said he “loved making the video and showing some of my moves around the house” and added that it “an amazing feeling to have Great Britain’s support this summer.”
Louise Thompson-Davies, PR manager at Kellogg’s UK & ROI added: “We are proud to be an official sponsor of Team GB at the Rio 2016 Olympic Games this summer and who better than our ambassador Louis Smith to demonstrate his extraordinary morning routine? Louis has been sharing his tips on how to get a great start to your day and we’re delighted that he’s given Kellogg’s a fascinating insight into how he starts his day.”
Created by Taylor Herring the new ad follows on from the launch of the campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series of iconic Hollywood breakfast scenes.