Netflix leases Narcos to Univison as it looks to build in Latin American audience
Netflix has accumulated such a large archive of original TV shows that it is now in a positon that it can lease out some of its back-catalogue to broadcast TV companies.
The video streaming company has partnered with Spanish language broadcaster Univison to air Narcos, a semi-biographical drama telling the rise and fall of drug kingpin Pablo Escobar.
Netflix content head feels that the drive could aid uptake in the Latin American market by giving audiences a taste of what it has on offer, Ted Sarandos, said: “Promoting these original shows on Univision is a great way to further reach Hispanic audiences and help them discover Netflix.”
One caveat is that the show will be broadcast live, so audiences will be missing out on the VoD option, which Netflix will want to retain the rights to.
“This promotional partnership speaks to our ability to reach and engage our growth consumer with unmatched scale and depth,” said Univision chief executive Randy Falco.
The drive will be a pilot, very much testing the waters to see if its older content can be sold to drive growth in its developing markets.