The shiny lights and glimmer of the advertising and creative world don’t often cast their gaze to Calgary — unless, of course, you’re talking about Critical Mass. The highly-awarded experience design agency proudly calls Calgary home and Dianne Wilkins, Critical Mass CEO is fiercely loyal to those roots. The Canadian lights shine brightly both at home and at their offices around the globe where the Critical Mass culture stays true, no matter the country or city.
Wilkins is all-kinds-of-grounded and has a very interesting pathway to today. She thrives where some recoil — when the pressure is on, when time is short, when speed is the order of the day, when situations are uncomfortable. And, oh, by the way, it’s always done with plenty of smiles, wit and a keen sense of being “real.”
Our conversation, recorded during SXSW in the courtyard of a South Austin boutique (long story), is revealing, filled with candor and decidedly real.
Exceptional Women Out West is a podcast that highlights and celebrates both the great achievement, lives and POV of amazing women in the Western US and Canada. Listen to previous episodes here. If you would like to nominate women out west to be part of the show, please contact North America Editor at Large, Doug Zanger.
Interesting things mentioned in the show: