The winners of the latest Creative Works have been revealed in the 18 May issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Sandipan Bhattacharya, chief creative officer, Grey Group India.
Creative Director's Choice
What prevailed for me was the shark massacre piece, for its cold, cruel irony and a remorselessness that reminds me of Terrence Malick’s ‘Badlands’. The couple are like Kit and Holly in the movie, desensitised and living their fairytale wedding through the butchery. I like the fact that there’s a lingering calmness to the savagery. The contrast is stark and the bloodied kiss seals the argument against shark fin soup. I’m not ordering one ever again. I hope this does well in the real world and not just in creative publications and award shows. - Sandipan Bhattacharya, chief creative officer, Grey Group India
UK Readers' Favourite
BT has enlisted Hollywood actor Ryan Reynolds to front its latest ‘Behind the Scenes’ advertising campaign. Following in the footsteps of Ewan McGregor, Rebel Wilson and Willem Dafoe, the AMV BBDO spot parodies the advertising process while giving an insight into the world of celebrity promotions.
US Readers' Favourite
To celebrate Mother’s Day in the US, JetBlue recently encouraged passengers on board one of its flights to rally behind those travelling with crying babies, instead of becoming irritated by them. Every time a baby cried during the flight, customers were rewarded, receiving 25 per cent off their next JetBlue flight. If four babies cried, customers would receive a free round-trip ticket.
The new Boots advert, created by Mother London, shows 52-year-old ballerina Alessandra Ferri dancing against a hologram of her younger self to promote the launch of the new No7 aging serum. We all wonder how we compare to our younger selves and this advert beautifully demonstrates what women can accomplish whatever their age. From the visual effects right through to the music used, we love everything about this charming advert. - Jada Balster, marketing director, EMEA, Workfront
The 18 May Creative Works also features work from Shine @ The Academy, BETC Paris, Robot Food, Purple Creative and MullenLowe London. To check out the latest creative, advertising and design from around the globe visit our new Creative Works homepage, where you can have your say on the work we feature.