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Creative Work of the Week: Tijolos de Mariana – Bricks from Mariana

Following a dam collapse in Brazil last November that killed a number of people and covered entire communities in mud, Grey Brazil wanted to do something to help rebuild the affected region.

In partnership with engineers and ecological brick factory Ecobrick, the agency created an initiative called ‘Bricks from Mariana’ to help clear the area, bring back jobs and rebuild houses. The effort has been voted by US Creative Works readers as Creative Work of the Week.

Essentially, the agency and its partners are using the same mud that destroyed the region of Mariana in Brazil to help rebuild it. According to Grey Brazil, the initiative is “transforming the mud from the tragedy into clean, non-toxic raw material for the production of ecological bricks, up to seven times more resistant than ordinary clay bricks.”

To date, 3,000 bricks have been produced by hand from mud. A plant that will “increase production to an industrial scale” is set to open its doors soon. The ‘Bricks from Mariana’ factory will be able to produce 1.2 million bricks each year and will have a 100 per cent local workforce, returning 80 jobs back to the community, according to the agency.

If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.

Credits:

CCO: Rodrigo Jatene

ECD: Adriano Matos

Creative Team: Marcelo Bruzzesi, Pedro Rocha, Ricardo Barbosa

Account Team: Lígia Mello

Project Team: Nathália Beividas

RTVC Team: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez

Producer: Robinson Silva

CEO: Sergio Prandini

COO: Marcia Esteves

Production House: Zohar Content

Executive Producers: Fernando de Souza, Isabelle Tanugi, Carlos Paiva, Fernanda Rossi

Directors: Michel Coeli

Photography Director: Felipe Hutter

SFX: AudioButique

Editing: Felipe Bartorilla, Alexandre Britto

Sound: Lourenço Rolon Jr

Account: Luciana Albuquerque

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