Following a dam collapse in Brazil last November that killed a number of people and covered entire communities in mud, Grey Brazil wanted to do something to help rebuild the affected region.
In partnership with engineers and ecological brick factory Ecobrick, the agency created an initiative called ‘Bricks from Mariana’ to help clear the area, bring back jobs and rebuild houses. The effort has been voted by US Creative Works readers as Creative Work of the Week.
Essentially, the agency and its partners are using the same mud that destroyed the region of Mariana in Brazil to help rebuild it. According to Grey Brazil, the initiative is “transforming the mud from the tragedy into clean, non-toxic raw material for the production of ecological bricks, up to seven times more resistant than ordinary clay bricks.”
To date, 3,000 bricks have been produced by hand from mud. A plant that will “increase production to an industrial scale” is set to open its doors soon. The ‘Bricks from Mariana’ factory will be able to produce 1.2 million bricks each year and will have a 100 per cent local workforce, returning 80 jobs back to the community, according to the agency.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.
CCO: Rodrigo Jatene
ECD: Adriano Matos
Creative Team: Marcelo Bruzzesi, Pedro Rocha, Ricardo Barbosa
Account Team: Lígia Mello
Project Team: Nathália Beividas
RTVC Team: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez
Producer: Robinson Silva
CEO: Sergio Prandini
COO: Marcia Esteves
Production House: Zohar Content
Executive Producers: Fernando de Souza, Isabelle Tanugi, Carlos Paiva, Fernanda Rossi
Directors: Michel Coeli
Photography Director: Felipe Hutter
Editing: Felipe Bartorilla, Alexandre Britto
Sound: Lourenço Rolon Jr
Account: Luciana Albuquerque