Univision announces Netflix partnership to air ‘Narcos’ and co-produce ‘El Chapo'
Univision announced a major partnership with Netflix at their upfront today in NYC. The network described the relationship as an “unprecedented broadcast promotion” with the internet streamer to air “Narcos,” the popular Pablo Escobar tale. For Netflix it’s a big moment to show the world that they in fact do care a great deal about linear television.
Further, Univision Story House, their new development and production arm, announced that they will co-produce drama series “El Chapo,” with Netflix. It will be based on the story of the infamous drug lord whose recent escape and capture is making Pablo Escobar look like a minor leaguer.
“’Narcos’ is a huge global success on Netflix and sampling the series to every single Spanish-speaking living room in the U.S. will give additional viewers the opportunity to fall in love with its unique storytelling. Promoting these original shows on Univision is a great way to further reach Hispanic audiences and help them discover Netflix,” said Ted Sarandos, Netflix's chief content officer, in the announcement.
“‘El Chapo’ is a great example of how Univision continues to innovate and evolve with premium storytelling formats. The IP we’ve developed from more than 50 years of award-winning news and investigations gives us unique and innovative ways to tell stories in a way no other network can,” said Randy Falco, president and CEO of Univision Communications Inc. in the announcement. “We are pleased to deliver this groundbreaking series to audiences in the U.S. and around the world.”
The linear airing of Narcos will lead into the season two launch on Netflix. UniMás will air the popular Spanish-language Netflix original series “Club de Cuervos.” For "El Chapo," UniMás will first air the show in the US 2017 and then it will be available on Netflix. For the rest of the globe, episodes of “El Chapo” will premiere exclusively on Netflix.
You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.