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TEFL course provider i-to-i appoints We Are Boutique for digital marketing support

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By Michael Feeley, Founder and chief exec

May 17, 2016 | 2 min read

One of the UK’s leading providers of Teach English as a Foreign Language (TEFL) courses, i-to-i, has appointed We Are Boutique to handle its digital marketing.

Having undertaken one of its biggest transitions by migrating multiple sites into one fresh hub, i-to-i needed appropriate strategic steps to boost its digital acquisition strategy.

Tasked with developing i-to-i’s international digital presence, Boutique has implemented a strategic campaign by territory. Having built multiple accounts tailored to each location worldwide, the understanding of each market demographic and the digital visibility towards those looking for opportunities have been improved.

Gordon Mathie of i-to-i, said: “We loved Boutique’s in-depth approach and passion for working with us. Having taken time to get to know our brand and business, the emphasis on understanding our international market has paid dividends already. Importantly to us, they are a great cultural fit for our team as we share similar values - to love what you do.”

Founded in 1986, We Are Boutique is based in Leeds and works across the full paid, owned, earned media environment with core disciplines in media, digital and PR.

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