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Publicis Groupe and Adobe partner with The Drum for Cannes event on marrying creativity and adtech

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By Justin Pearse, Managing Director, The Drum Works

May 17, 2016 | 2 min read

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The Drum has announced the latest event in its calendar of activity around the Cannes Lions International Festival of Creativity 2016, partnering with Publicis Groupe and Adobe for a panel session discussing how brands can achieve true achieve data-driven creativity.

The Drum Publicis Cannes Event

Data-Driven Creative: Where Efficiency Meets Emotion, takes place on Wednesday 22 June at The Majestic Hotel, Cannes.

Cannes Lions, an event known for celebrating creativity, has in recent years been shifting its focus towards the fusion of creativity and advertising technology.

Developments in this technology mean advertising experiences can now be incredibly informed and highly personalised.

This Cannes event will explore the opportunities this brings, and the challenges, to deliver data-driven creative ad experiences.

This panel will debate what’s needed to leverage data and technology to its ultimate potential, to let brands be ready to deliver the advertising experience of the future.

The first speaker to be announced, with more to follow, is Stephan Beringer, Data, Technology and Innovation Lead. Publicis Media.

To attend please register here.

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