ListenFirst Media and AMC Networks launch brand-matching tool
Data and Analytics company ListenFirst Media announced yesterday that it has launched the “Affinities Engine,” providing insights into consumer brand-affinities. Their launch partner AMC Networks, used the new metrics to pinpoint affinities for its Walking Dead followers, matching them with Microsoft, Vans and KFC. AMC also used the engine for BBC America’s Dr. Who.
“The ListenFirst Affinities Engine is an enormously powerful tool, because it uses public social media expressions and advanced analytics to map connections between fans of specific shows and potential advertising partners, in an environment in which ad messages have to work harder than ever to connect and break through,” said Tom Ziangas, AMC Networks’ Senior Vice President of Research & Insights on the launch.