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The Hotel Management Company checks-in with Rooster PR

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By Michael Feeley, Founder and chief exec

May 17, 2016 | 2 min read

The Hotel Management Company (THMCo), a newly-launched venture spearheaded by leading hospitality industry players, has appointed Rooster PR to deliver a B2B awareness campaign.

Although a new entrant to the market, THMCo is a partner company of The Buell Group, backed up by the collective expertise of some of the biggest players in the industry, who all sit on the THMCo Board of Directors; Jeremy Logie OBE (chairman), Roddy Watt (CEO), Alan Murray (CFO), Jill Chalmers (director), Peter Lederer CBE (director) and Charles Prew (director).

Rooster’s brief is to build brand awareness for THMCo among key audiences, including hotel owners, investors, lenders and developers. Planned PR activity will leverage the board members’ expertise, with a focus on thought leadership articles, opinion pieces, profiling, commentary, and speaker opportunities. In addition to business, finance and hospitality trade titles, Rooster will also look to generate interest among regional media, using localised THMCo industry insight and calling upon the Board’s vast network of hotelier contacts across the UK.

THMCo chief executive Roddy Watt said: “We’ve been impressed by Rooster’s understanding of the industry, its strategic approach and its flexibility to cater to our specific needs as a start-up. The team has already shown promise and we feel confident that Rooster’s work will be pivotal in helping THMCo penetrate a crowded market and achieve its business objectives”

James Brooke, managing director at Rooster PR, said: “The THMCo proposition sets the company miles apart from competitors and we are excited about supporting this impressive board on its journey to disrupt a busy marketplace. THMCo’s tailored and hands-on approach will achieve the results its clients are looking for and we hope to demonstrate this through the placement of some compelling case studies in the not too distant future.”

Rooster’s remit also includes running THMCo’s Twitter and LinkedIn channels.

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