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Agencies 4 Growth Festival Logo

Google unveils messaging app Spaces for 'small group sharing'

Google is attempting to once again crack the social media market with the launch of its new messaging app, Spaces.

Spaces has been designed to encourage YouTube and Google users to share links with their friends within its walls, and its internal search functionally cuts out the need to jump between apps.

"We wanted to build a better group sharing experience, so we made a new app called Spaces that lets people get people together instantly to share around any topic, Google wrote in a blog, adding: "With Spaces, it’s simple to find and share articles, videos and images without leaving the app, since Google Search, YouTube, and Chrome come built in."

Google shared images of this capability in practice in a bid to make the distinction between the new product and its existing Google Messenger and Hangouts chat serivces.

That Whatsapp meets Pinterest-style app could help boost Google's success in the social media realm. The tech giant's Google+ service has failed to compete with rivals like Facebook, something Google attempted to address via a redesign last year.

It could also help the internet behemoth grow its userbase; figures from Juniper Research have indicated that messages sent via messaging apps are set to double by 2019 to reach 100tn.

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