Disney's ESPN held their upfront this morning in NYC. Eric Johnson, Executive Vice President of Global Multimedia Sales for ESPN presented their new platform, LiveConnect, and how important eSports has become. Here's a clip of his presentation followed by further details.
ESPN announces new data-driven platform for brands, LiveConnect:
New product offering for advertisers that considers the emotional state of fans to determine which advertising will resonate best in the moment. By utilizing data and marrying it with the live sports environment, ESPN will work with clients to create a variety of messages and then deliver a different execution, based upon the outcomes in live games and highlights and a fan’s anticipated emotional state.
eSports as the future of sports TV:
Johnson described how important eSports has become and how the network is going to continue to invest resources in covering the biggest events.