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By Tony Connelly, Sports Marketing Reporter

May 17, 2016 | 2 min read

Carlsberg has unveiled the latest installment in its 'If Carlsberg did...' marketing campaign for Euro 2016 with a re-imagining of the French revolution as led by French hero Marcel Desailly.

The former French international and winner of Euro 2000 takes the lead role in Carlsberg's latest ad as part of its Euro 2016 sponsorship, which aims to give away more tickets than ever before.

Titled 'La Revolution' the short film heralds the unity and solidarity of passionate football supporters who desperately want tickets to the tournament in France.

Shot by creative agency 72andSunny Amsterdam, the tongue-in-cheek ad recreates the 18th century revolution, but rather than discontent towards the monarchy the widespread anger is sparked by a lack of available tickets.

Former Chelsea and AC Milan player Desailly takes charge of the revolt with his own take on the famous French motto often associated with the French revolution when he proclaims: "Let them drink beer."

The stunt is Carlsberg's latest application of its 'If Carlsberg did...' marketing line which has already seen the beer brand create its take on pubs, substitutions and charity a part of its role as the official beer of the tournament.

Richard Whitty, senior marketing manager football at Carlsberg, said: “We felt it was time for a revolution in the game, so this UEFA Euro 2016 we’ll be doing football better for fans.

“In the spirit of Liberté, Egalité, Footballité we’ll be giving away more tickets than ever before for this summer’s UEFA Euro and offering up opportunities to help more fans than ever before experience the tournament.”

Carlsberg Football Euro 2016

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