Advertising agency Bartle Bogle Hegarty (BBH) has appointed Adam Arnold to take over as managing director of BBH London following the departure of Mel Exon, who left for the role of group chief executive at Sunshine.
Arnold, who joined BBH as a graduate trainee in 2000, is currently the chief executive of BBH's branding and venturing division, Zag, and is expected to lead the division alongside his new role.
Neil Munn, now BBH global chief executive, founded Zag in 2006 and brought Arnold on board to help create new brands and products for unmet consumer needs.
Ben Fennell, chief executive of BBH London said: “We continue to take great pride in promoting from within and I couldn’t think of a better leader than Adam to take BBH forward.
"Adam leads with the hunger and energy of the many startups he's worked with. He is creative, commercial and fiercely proud of BBH. ‘To zag’ is not just a set of words for Adam, it is a belief system. He will connect our past with our future.”
Arnold added: “It is a real privilege to assume the MD role at the agency I love. My commitment is to fly the flag for the values and standards that have built the BBH brand over 34 years. At the same time, we will continue to plant that flag in new and exciting places - where our creativity can make a difference.”