Virgin Media has appointed Lloyd Page as its new director of brand communications, it was announced today.
Page will join the company in June and report to chief marketing officer Kerris Bright. The new role has been created following the departure of Virgin Media's brand and marketing director Richard Larcombe in January and subsequent restructure.
He joins from John Lewis, where he has been head of online marketing for the past three years. Page held a number of senior roles during his six year tenure at John Lewis, first joining in 2010 as head of brand marketing. He delivered the brand's first iconic Christmas campaign.
Prior to this Page served as global advertising manager and head of consumer content for Vodafone and started his marketing career during an eight-year run at Virgin Trains.
Kerris Bright commented, “Lloyd’s experience in digital marketing, his proven track record in developing outstanding brand communications in a commercial and dynamic environment is the perfect foundation for his new challenge at Virgin Media.
He will be leading our brand communications team and managing an extensive media budget, as well as all our content and social strategies. We have huge ambitions for the Virgin Media brand and the role that brand communications can contribute in driving profitable growth. Lloyd in his new role will be spearheading these efforts.”