Capturing the data from wearables is proving increasingly vital for those working in healthcare and pharma marketing, in order to inform how they improve the experiences of those seeking a better standard of service overall.
Having recently reported that consumers expected a similar level of service when it came to healthcare provision as they received from major service-providers such as Amazon, Forrester’s newest document examins the role of the Internet of Things (IoT) in order to improve the potential experience concurred with those findings.
The report claimed that self-diagnosis was ‘notoriously inaccurate’ but found that the evolution of wearable technology, including health and fitness apps, provided an opportunity to data capture to better understand a patient’s condition and engage with them to improve their own health and wellness outlook.
Wearables connect with the user’s phones, which stores the data being monitored on the physical activities being undertaken by that user, in turn creating graphs that allow them to compare and contrast their physical activity each day. That can then be shared with their healthcare provider for a more personal level of service.
The report cites technology from companies such as Apple, with HealthKit; Google, with Google Fit; and Microsoft, with Microsoft Health and Health Vault, as established devices with cloud ecosystems while tech such as Fitbit and Garmin have their own proprietary cloud data stores. All of these upload and store data which is available to be stored within an electronic health record or a patient record.
As a result of storing such data over a length of time, predictive analytics can be built to offer a long-term view of that person’s prognoses in the future.