At its first NewFront presentation on Friday, Mashable unveiled its Velocity Technology Suite- proprietary software which uses predictive analytics to inform content creation. The technology will be used to help partners develop branded content strategies as well as inspire day-to-day programming.
“With the Mashable Technology Suite, we predict what the audience wants to engage with, then we create unique content that stands apart, and after we publish, we optimize that content in real-time across our site and the distributed social platforms to maximize engagement,” said Robyn Peterson, Mashable’s Chief Technology Officer. “We’re incredibly proud of these technologies and look forward working with Mashable’s branded content team to allow for smarter bets with advertisers’ branded content dollars.”
The three parts of the Velocity Technology Suite include:
- Velocity Dashboard - predicts what’s going viral next across topics and can evaluate years of historical data to mine trends. Velocity’s artificial intelligence is able to understand what pieces of content are related to the same subject matter or storylines, and now tracks the stories produced on that topic to predict the remaining shares left in that topic.
- Velocity CMS - used to create beautiful stories and can predict what content a story will compete on the social web, so that Mashable can make stories that uniquely stand out in this competitive marketplace.
- Velocity Kg - optimizes content just published, in real-time, so that elements of the story, like the headline, will be optimized for “meaningful shares,” where the most influential users share to their networks.
Portions of Mashable’s Technology Suite recently have been approved by the U.S. patent office, while other patents are still pending.
Additionally, Mashable revealed more details on its collaboration with Turner, optimizing both company's platforms to increase advertising reach.
“The unique combination of our patented Velocity technology and the creative firepower of our Mashable Studios division gives us the ability to deliver exceptional results for our advertising partners across every platform and format,” said Pete Cashmore, Founder and CEO of Mashable. “We’re incredibly excited to now offer our brand partners the opportunity to extend the reach of their multi-platform campaigns from digital all the way through to linear television thanks to our partnership with Turner Broadcasting.”