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Dreams appoint DAC Group for local search activity


By Michael Feeley, Founder and chief exec

May 16, 2016 | 1 min read

Bed specialist Dreams has appointed DAC Group to drive local search activity.

Founded in 1985, and owned by Sun European Partners since March 2013, Dreams operates 170 retail stores and a transactional web site in the UK.

Richard Voyce, head of eCommerce at Dreams said: “Local search represents an exciting opportunity, allowing us to capture demand at an increasingly local and personal level. DAC’s deep expertise, combined with their proprietary technology has brought a rigour and process to an area of our marketing that historically been challenging.”

Mike Fantis, managing partner at DAC, said: “For many retailers, managing local search across a large store footprint can seem unwieldly and is therefore often overlooked. We are delighted to be working with Dreams and bringing the technology which has delivered high performing campaigns for our clients in the US and Canada to the UK market.”

DAC Group has offices in the United States, Canada and the UK, having acquired London agency Make it Rain in 2015. UK clients include Center Parcs, easyCar, easyHotel, Alphega Pharmacy and Sweaty Betty.

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