Modern Marketing

The DM Trust opens funding applications as it looks to raise standards of industry

By Jennifer Faull | Deputy Editor

May 16, 2016 | 3 min read

The DM Trust – a body born last year from the merger of the IDM Trust and the Direct Marketing Foundation – has opened up for applications from groups, individuals or organisations in need of funding in an effort to raise the standards of the one-to-one marketing industry.

Groups or individuals in receipt of funding will be asked to use the funds to support and nurture new talent and/or promoting responsible marketing best practice.

Rosemary Smith, chair of the DM Trust, said: “The future of the one-to-one marketing industry depends on both the talent coming in, and how consumers interact with what we do. The formation of the DM Trust has created a charity that has the experience to address both of these challenges to create a sustainable future for our industry.

Letterbox mail

“We welcome applications from anyone with an initiative that promotes and extends responsible marketing, whether by best practice or educating the next generation of marketing talent.”

The DM Trust comprises two distinct grant-giving committees to distribute dedicated funds: the Derek Holder Legacy Fund and the Consumer Grants Fund.

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Funds left by IDM founder Derek Holder are dedicated to delivering the Derek Holder Bursaries and other awards to attract talent into the industry

The DM Trust intends to distribute The Derek Holder Legacy Fund, totalling £500,000, over the next five years. It will support the IDM Summer School for a minimum of three years and will also provide bursaries to talented young practitioners seeking to enter or advance in the one-to-one marketing profession.

The DM Foundation will contribute its remaining funds to support consumer orientated projects through the Consumer Grants Fund. More than £200,000 has been earmarked for grants to projects that help to increase consumer trust in the one-to-one marketing industry.

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