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Branding Telstra Chief Digital Officer

Dentsu Branded Agencies selects Telstra’s Adam Good for top APAC digital role


By Charlotte McEleny, Asia Editor

May 16, 2016 | 2 min read

Dentsu Aegis Network’s integrated offering Dentsu Branded Agencies (DBA) has hired Adam Good for the role of chief digital officer for APAC.

Adam Good Dentsu Aegis Network

Good joins the agency network from Australian telecoms firm Telstra where he was director of digital media and content, holding responsibility for the businesses strategy for digital media, content and ad sales.

At Dentsu Branded Agencies he will be charged with strengthening the agency’s capabilities in digital, with plans to drive greater specialisation in the area.

Takaki Hibino, CEO Dentsu Branded Agencies and Dentsu media Asia Pacific, who Cook will be reporting into, said: “Adam is a proven digital marketer in establishing and leading teams, and has a deep understanding of how brands are being built in the digital economy. Coupled with his global experience and strategic insight, we believe he is a great addition to the team and can drive us towards a greater degree of digital specialisation.”

Cook will be moving to Singapore from Australia as part of the move, adding to a career that has seen him work in countries including the United States, China, Australia and New Zealand.

Prior to Testra, Cook was an executive VP at Proximity Worldwide San Francisco, executive director of digital innovation at Clemenger Group and president of Tribal DDB Worldwide Asia Pacific.

Branding Telstra Chief Digital Officer

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