Creative director of DNA Seattle Kammie McArthur on what it takes to be a great creative

Kammie McArthur is in the midst of a very distinguished, excellent career. Once told by a former boss that she “could write circles around anyone here,” her body of work is wide, deep and shows great empathy, a trait sometimes difficult to get into any form of communication — let alone advertising.

She’s responsible for helping the T-Mobile brand make a splash in the US. She’s been on the front line of breakthrough work for eBay, Sprint, Clorox, Chevy, Citi, UNICEF, New York Bicycle Coalition and YMCA.

A natural leader, McArthur founded The Mentory on LinkedIn, a group of mentors “who have a track record of supporting others (particularly women) in moving up in their careers while maintaining work-life balance.”

At award-winning DNA Seattle, McArthur is the architect of a Pacific Northwest form of creativity. It gets the job done well, and in a way that is decidedly “Seattle.”

She also has some strong opinions about what it takes to be a great creative — and it’s both simple and intuitive: if you combine talent and hard work with a love what you do, then compelling work is sure to follow.

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