Calvin Klein mocks its upskirt social media backlash on Instagram
Calvin Klein has unrepentantly defended its #MyCalvin photoshoot which featured an upskirt image of a model.
A large number of viewers declared the photoshoot, which urged Instagram users to ‘Take a peek’ up model Klara Kristin’s dress (pictured above on the right), as "misogynist", bringing the campaign into the media limelight.
Several days later, and seemingly in response the company took a swing at its detractors.
Hold up: @saskiadebrauw, as photographed by @harleyweir for the Spring 2016 campaign. #mycalvins
A photo posted by Calvin Klein (@calvinklein) on
This came after an image some could argue was in the style of the upskirt that caused the commotion in the first place.
A photo posted by Calvin Klein (@calvinklein) on
Last year The Drum spoke to Calvin Klein chief marketing officer Melisa Goldie; she admitted the controversial brand “get censored all the time”.
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