Social Media

Calvin Klein mocks its upskirt social media backlash on Instagram

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By John McCarthy | Media editor

May 16, 2016 | 4 min read

Calvin Klein has unrepentantly defended its #MyCalvin photoshoot which featured an upskirt image of a model.

A large number of viewers declared the photoshoot, which urged Instagram users to ‘Take a peek’ up model Klara Kristin’s dress (pictured above on the right), as "misogynist", bringing the campaign into the media limelight.

Several days later, and seemingly in response the company took a swing at its detractors.

Calvin Klein

Hold up: @saskiadebrauw, as photographed by @harleyweir for the Spring 2016 campaign. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

This came after an image some could argue was in the style of the upskirt that caused the commotion in the first place.

Laid-back with actor @abbeylee in the Spring 2016 advertising campaign. Photographed by @harleyweir. #mycalvins

A photo posted by Calvin Klein (@calvinklein) on

Last year The Drum spoke to Calvin Klein chief marketing officer Melisa Goldie; she admitted the controversial brand “get censored all the time”.

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It doesn't look like they're planning to shake up that formula anytime soon.

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