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Food Branding Amazon

Amazon to extend its own brand line-up, providing food and household goods to Prime Subscribers


By John McCarthy, Opinion Editor

May 16, 2016 | 2 min read

Amazon is set to expand its stable of own brand goods providing cause for concern for the FMCG brands reliant on the ecommerce firm for distribution.

Earlier this year, it launched its tailored clothing brands and is slowly rolling out food and household brands as it looks to test the waters for its private label brands.

With this, Amazon is transitioning from merely being the marketplace, to a player in the market.

This in turn will create competition with some of the providers of basic goods such as “nuts, spices, tea, coffee, baby food and vitamins, as well as household items such as diapers and laundry detergents,” according to the Wall Street Journal.

New brand names such as Wickedly Prime, Happy Belly and Mama Bear will appear for sale in June, an Amazon source told the publication.

These products however will only be available to Amazon Prime members, providing another lure to membership of the service.

Food Branding Amazon

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