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Eurovision Song Contest 2016 smashes record with more than 7m tweets

From Justin Timberlake’s performance to Ukraine’s victory, a raft of moments from this year’s Eurovision Song Contest inspired more than 7 million tweets on the night – a new record.

For all the cheesy song lyrics and questionable dance routines, nothing seems to capture people’s imaginations quite like the Eurovision contest. Fans, brands and celebrities were out on Twitter full force for a competition that was eventually won by Ukraine’s Jamala. It’s likely the breadth of interest was due in part to the Eurovision contest being shown by American broadcasters for the first time.

Such was the level of interest worldwide that more than 7 million tweets for the contest were posted last night.

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