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Hometown Whisky

Whyte & Mackay hands Hometown global Jura account


By Natalie Mortimer, N/A

May 13, 2016 | 2 min read

Jura Whisky, part of the Whyte & Mackay portfolio, has awarded its global communications business to Hometown following a four-way competitive pitch.


Hometown, which replaces the now defunct incumbent Holler, has been tasked with building the Jura brand in the UK and US markets, with campaigns running across all media, taking in both traditional media and future technologies.

Gemma Parkinson, Jura global marketing manager, said: “Hometown demonstrated a great understanding of our brand, and a creative flair that challenged and excited us. We look forward to working closely with the team to help us take the Jura brand to our growing global audience.”

Jura is distilled on the Isle of Jura, an island off the west coast of Scotland where making whisky is at the heart of its community. As an island, it’s also synonymous with being the place where George Orwell wrote his famous book, 1984.

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