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People on the move: Hires and departures at Bloomberg, AOL, The Drum and more


By Rebecca Stewart, Trends Editor

May 13, 2016 | 9 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.



Bloomberg Media has brought together its existing custom content offerings across the world into a studio, Kinection that will combine its storytelling, technology and data to bolster its content solutions for advertisers.

The studio will be led by Amy Marks (pictured), Bloomberg Media's global head of marketing. Her team includes global creative director Allan Wai, custom content editor Michael Corcoran, client activation specialist Steve Clancy, EMEA lead Penny Bartram, Asia/Pacific lead Serene Chew and their respective teams.

The studio is supported by Bloomberg's research division Bloomberg Intelligence. It means the publisher can strengthen its partner messaging by leveraging the data and analytics provided by Bloomberg Intelligence.


AOL has promoted Joe Strolz to head of Americas as the company continues to focus on growing its global presence.

Previously, Strolz served as general manager at AOL Canada and was the partner integration lead for Microsoft Advertising. Brad Cressman, currently head of business operations, will replace Strolz as managing director of AOL Canada.

In his new role, Strolz will continue to oversee strategy for the Americas region outside of the US and will focus on building AOL’s presence in Latin America. According to AOL, the company opened its first Latin American office in Sao Paulo, Brazil last October.

The Drum

The Drum has promoted community manager Adam Libonatti-Roche to the newly created position of head of social.

In the role, Libonatti-Roche will help The Drum continue to expand the reach and presence of its full range of products and services across social media channels.

Having joined The Drum in April 2015, Libonatti-Roche has grown direct communications with the publication's readers through its platforms such as Twitter, LinkedIn, Facebook and now Instagram.

Bauer Media

Bauer Media UK chief executive Paul Keenan has been selected to lead the UK and Nordic branches’ magazine, radio and digital operations.

Meanwhile, David Goodchild, the Australia, New Zealand and Hong Kong chief executive of Bauer Media is set to leave the company as of 13 May.

Andreas Schoo, executive board member, Bauer Media Group, said: “To increase our growth, operational performance and competitiveness we have decided to consolidate our UK and Nordic operations, under the leadership of Paul. This will strengthen our business for the future and enable us to seize new opportunities in these key territories.


Rapp has hired Roger Gagnon to lead its customer experience strategy and experience design in the EMEA region.

The digital agency has tasked Gagnon with developing its customer experience strategies and designing its digital work across all categories and clients.

Gagnon will report to Rapp’s UK chief executive Chris Freeland, and will be tasked with helping UK brands design more human and intuitive products and services.

We Are Social

We Are Social has hired Stephanie Levy to serve as director of content, a newly created role at the agency.

In this position, she will oversee the global social media agency’s US creative department and will be tasked with delivering “breakthrough creative thinking” for the agency’s clients, which include Banana Republic and Heineken.

Previously, Levy served as a freelance associate creative director for Jack Morton Worldwide, according to her LinkedIn profile. Before that, she served as director of creative for social media and online editorial content at Clinique.

John Brown

Content agency John Brown Media has hired i newspaper’s launch editor Stefano Hatfield to be its first global editorial director to lead the agency’s aggressive international expansion.

The news comes a year after the agency’s acquisition by the Dentsu Aegis network, with the intention of “scaling the brand aggressively”, particularly in Asia and the USA on the back of what the company called “huge growth in the branded content market”.

Hatfield will work closely with John Brown’s chief executive Andrew Hirsch to grow the business both organically and by acquisition. He will also capitalise on the new business opportunities that have resulted from the Dentsu Aegis acquisition.


Oscar-winning creative firm Framestore is expanding its design department with the appointment of Anthony Gibbs and Duncan Elms as design directors in the Los Angeles office.

Gibbs and Elms will continue to grow the skillset of Framestore’s design department while offering greater integrated opportunities for both Framestore’s West Coast and global clients.

Gibbs has been an integral part of Framestore's design department since joining the UK office in 2007, working on a wide range of projects from online films for Mulberry to graphics sequences for BBC Comic Relief and The National Television Awards.

Elms, meanwhile, started his career in Australia before moving to the US. His portfolio includes work from major clients including BMW, Google X, Samsung, Nike, Nissan and Greenpeace. He has also worked on numerous successful films and TV series including Insurgent and Hungry Beast.


After 16 years at Landor, Ben Marshall has been appointed as Jaywing’s deputy creative director responsible for driving the agency’s brand communications offering.

Marshall has created ideas for brands including Sony, BP, M&S, PepsiCo and Nokia. At Jaywing, Ben he be responsible for helping clients solve complex creative challenges and providing senior brand and design consultation for the company’s flagship clients that include first direct, Castrol and E.ON.

Ben joins from Landor, a global branding and design consultancy where he started as designer, and worked his way up to creative director.

Rocket Fuel

Programmatic platform provider, Rocket Fuel has appointed David Gosen as the company’s senior vice-president and managing director, international.

In this role, Gosen will be charged with overseeing all of Rocket Fuel’s business and operational activities across the International division. He will also lead the sales functions, ensuring the international sales and product strategy delivers best-in-class client partnerships.

Gosen, who takes up this role in June, joins Rocket Fuel from Nektan, has previously worked for firms such as Nielsen, Microsoft and BSkyB.


Adform has revealed that Rick Jones, a seasoned digital ad-tech executive, has joined its executive team as the general manager for Adform UK.

Jones has 20 years’ experience in developing, launching and marketing web and mobile services. Prior to joining Adform, he served as the head of business development for Google DoubleClick, where he consulted leading UK and global businesses on programmatic and data-driven marketing strategies. Prior to this he was head of multi-channel retailing at Sony UK.

Jones will lead Adform’s penetration of the UK, a critical digital marketplace comprising national and global companies.


Garrett Reil has joined global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand.

In his newly created role, Reil will have a remit to grow and develop the creative team, with creative oversight of all brand and digital work.

He brings with him a wealth of experience in branding, having worked with global clients including Microsoft, Bosch Worldwide and NatWest.


Burson-Marsteller UK has appointed Debi Clay-Moore as director of its brand communications practice.

Clay-Moorejoins from the Red Consultancy where she played a significant role across some of the agency’s biggest business portfolios and was responsible for delivering year-on-year revenue growth.


ButterflyCannon has expanded its team following a series of new client wins, from the likes of Kahlúa and cosmetics brand No7.

Vicky John brings over 14 years’ experience in branding and design to her role as account director. She joins from Big Fish Design, where she worked on the Gü and L’Oreal accounts.

Ciara O’Malley joins as junior designer after graduating with from Nottingham Trent, and Matt Buck joins as office manager to help out with studio management.


Soul has hired Julia Fontaine as its new business and marketing director.

Fontaine has over 20 years’ experience and has joined the three-year-old agency from Edelman Digital, where she was deputy managing director.

In her new position she will be tasked with developing new business and marketing strategy reporting to Soul chief executive Mike Cullis.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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